IPL 2024: JioCinema Ropes in 18 Sponsors & 250 Advertisers

[ad_1] For the upcoming 2024 season of the Indian Premier League, JioCinema has roped in 18 sponsors and 250 advertisers. JioCinema is the digital streaming partner for the upcoming season. Fantasy sports platform, Dream11 is the copresenting sponsor, while Tata...

Viacom-Hotstar merger: Brace for a monopoly in sports media rights bids

  The mega merger between Viacom 18 and Disney Hotstar in India, announced earlier this week, is as big as it gets. The joint venture, valued at US $8.5 billion (Rs 70,352 crore) will create the biggest entertainment behemoth in...