‘EV makers must factor in delivering end-to-end solutions based on customer needs: Prasad Telikepalli of Matter India | Autocar Professional

Product lifecycle management and materials innovation will be the next thing to grab the limelight in the electric vehicle (EV) ecosystem. This is the opinion of Prasad Telikepalli, Co-founder and Group CTO of Matter India.

“In the EV space, one of the main problems that we face is product lifecycle management. It is a big topic of consideration even for general automobile solution providers. You have to consider product lifecycle management not just till you deliver the product to the customer, but rather throughout its life. I don’t think that the tools we have right now understand the business disruptions and opportunities existing in the product lifecycle management space for OEMs, startups and even vendors. I think that is one area which has not been adequately addressed by conventional players yet,” Telikepalli said. He was speaking at the Autocar Professional Inner Circle event at Pune held in association with AutoDesk.

Telikepalli also spoke about how the EV conversations have shifted from just powertrain and energy to becoming a complete mobility solution. Yet, he believes that we have a long way to go. “When every house gets an EV, that’s when we will really celebrate. Until then we are all in the journey,” he said.

And the journey, it appears is not an easy one. Matter has spent five years trying to perfect a suitable platform for its electric two-wheeler, because no brand, according to him can survive with just one product.  He said that companies need to rise to the challenge of delivering what the aspirational and demanding Indian customer wants.

Also see:

Bengaluru Session | InnerCircle: a CXO Roundtable
Pune Session – InnerCircle: a CXO Roundtable
In Conversation with Autodesk’s Detlev Reicheneder
Driving EV business with agility and flexibility

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