Zerodha Co-Founder’s venture leads ₹12.5 crore seed funding in LehLah

Gruhas, co-founded by Zerodha’s Nikhil Kamath and Abhijeet Pai, has led a ₹12.5 crore seed funding round in content commerce startup LehLah, as announced today.

The creator-led platform plans to utilise the funds for product development, increasing brand visibility, and team expansion. Founded by Ashna Ruia, LehLah operates as a content commerce platform that connects creators with brands through affiliate marketing.

“Shopping today isn’t just about products—it’s about trust, influence, and community,” Kamath said in a statement, emphasising the potential of platforms that enable individuals to monetise their influence.

LTTS secures €50 million deal with European automotive OEM giant

This deal’s scope includes the establishment of a development centre, which will play a critical role in the client’s global right-shoring strategy

The startup has partnered with major e-commerce platforms including Myntra, Meesho, Flipkart, and Nykaa, as well as direct-to-consumer brands like Libas and Foxtale. These collaborations have contributed to a 46 per cent month-on-month increase in gross merchandise value and facilitated over 700,000 content pieces through its creator network.

LehLah’s business model focuses on empowering creators to share affiliate links for curated product recommendations, creating revenue streams for content creators while driving sales and conversions for partner brands.