
Hoping to generate much-needed excitement for his upcoming film Kannappa, actor Manchu Vishnu is set to kick off an extensive promotional campaign dubbed the ‘Kannappa Movement’ starting May 8th in the United States. This global promotional tour begins in New Jersey, with subsequent roadshow events planned for Dallas and Los Angeles.
Despite a reported cameo appearance by pan-India star Prabhas, Kannappa has so far failed to create even a decent buzz. This aggressive promotional strategy, commencing overseas, suggests a desperate attempt to capture audience attention. Vishnu Manchu aims to entice viewers with exclusive footage, music releases, and behind-the-scenes glimpses during these select events. Whether this “movement” can overcome the apparent lack of anticipation for the film remains to be seen.
The film, unless postponed, will head to theatres on June 27th. Kannappa’s VFX quality in its teaser was roundly criticized.
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