Two Brothers Organic Farms investing in tech to ensure supply-chain transparency

Certified family-run organic farm company Two Brothers Organic Farms (TBOF) is investing in technologies and processes to ensure complete transparency in its supply chain.

“Our key initiatives include QR code-based product traceability. Consumers can scan QR codes on packaging to access sourcing details, farm locations, processing methods, and farmer details – tracking exactly where their food comes from,” said Satyajit Hange, Co-founder of Two Brothers Organic Farms.

Other initiatives include Blockchain-based authentication (Polygon), where batch-wise product history is recorded on a blockchain ledger to prevent tampering and false claims and geo-tagging of farms to ensure traceability of native grains, dairy, and other ingredients used in production. The company also does independent lab testing by publishing third-party lab test results for purity and nutrition verification.

Expansion plans

“These technologies enhance trust, differentiate TBOF from mass-market brands, and ensure compliance with global organic standards,” said Hange in an email interaction with businessline.

On the organisation’s expansion plans, he said it will continue to double down on existing channels, with special focus on retail and quick-commerce growth in India. “Expanding offline retail presence through premium retail partnerships, quick commerce accounts and modern trade outlets, increasing penetration in Tier 2 & 3 cities through direct D2C sales are part of this,” he said.

TBOF has launched its D2C website in the US and is strategically targeting the premium Indian diaspora. It is investing in influencer marketing and community building among NRIs, resorting to premium brand activations via experiential events and adopting festive-focused marketing with a strong content-led approach.

Other expansion plans include promoting its products as corporate and wedding gifting, strengthening transparency and trust through digital tools.

US foray

On its foray in the US, Hange said its expansion in the US is “progressing steadily”. The organisation has come up with a fully functional Shopify-based D2C website for the US, enabling international shipping.

It is engaging Indian-origin chefs, wellness influencers, and food enthusiasts in the US to build brand awareness. TBOF is organising premium food and wellness events, launching festival campaigns targeting Navratri, Diwali, and the New Year to win over the NRI segment.

However, it is facing challenges such as logistics and fulfilment costs to ensure fresh product delivery and brand awareness in competing against established brands, he said

On using blockchain, he said TBOF is minimising fraud and counterfeiting by authenticating organic claims and preventing duplicate or fake products in the market. It is reducing middlemen and operational inefficiencies via smart contracts that allow for direct farmer payments, ensuring better pricing and reducing supply chain losses.

The organisation has optimised inventory management through real-time tracking of batch movements that reduces overproduction and waste. “Blockchain plays a key role in reinforcing TBOF’s clean-label positioning while keeping logistics efficient,” the company’s co-founder said.

Other initiatives

TBOF has taken up key initiatives, including regenerative agriculture practices without chemical pesticides or synthetic fertilizers, crop rotation and multi-cropping to improve soil biodiversity and water conservation techniques.

TBOF encourages women-led processing units which employ and empower rural women in its stone-grinding mills and small-batch production units. It provides health and education support, investing in farmers’ families and ensuring they have access to education and healthcare.

The company has, as part of its zero-waste and circular economy initiatives, adopted biodegradable packaging and is upcycling farm waste using agricultural byproducts for organic compost and cattle feed.

“TBOF is one of the few organic brands in India actively pioneering regenerative, sustainable farming at a commercial scale, said Hange.

The organisation is working towards streamlining international organic certification to enable smoother exports and make Indian organic brands more competitive globally. It is integrating AI and data-driven insights to offer personalised recommendations, dynamic pricing, and targeted engagement, the co-founder said.