
The list of new faces launched by filmmaker Aditya Chopra runs long — from Anushka Sharma to Ranveer Singh and Parineeti Chopra. Now, the producer has bet on Ahaan Panday, actor Ananya Panday’s cousin. The teaser of his debut film, Saiyaara, helmed by Mohit Suri, will be unveiled on May 30.
mid-day has learnt that the producer has planned an aggressive six-week marketing strategy in the run-up to the romantic drama’s release on July 18 as he wants to position Ahaan and leading lady Aneet Padda of Big Girls Don’t Cry (2024) fame as Gen Z icons.
A source says, “Aditya sir wants to launch Ahaan and Aneet as the new faces to watch out for, as he believes in their talent. He has planned on-campus events across colleges in Mumbai, Delhi, Pune, and Chandigarh. A special online series will take social media users through behind-the-scenes content, giving them a glimpse into the lead actors’ journey and their on-screen chemistry.”
This article first appeared on Mid Day
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