Founded in 2016, the brand collaborates with independent weavers and operates a manufacturing facility in Jharkhand. With projected revenue growth from ₹75 crore in FY25 to ₹110 crore in FY26, Suta expects substantial sales from both their website and online marketplaces.

Homegrown saree brand Suta has expansion plans for this year, following the recent opening of its stores in HSR Layout in Bengaluru and Koregaon Park in Pune.

They currently operate in 15 stores across India and have set their sights on opening another location in Bengaluru this financial year. The brand also plans to target Tier 2 and Tier 3 cities, as it has already seen strong traction in cities like Raipur, Bhubaneswar, and Thiruvananthapuram.

“So we want to do more stores in areas which are doing well. It’s easy for marketing, and it’s easy for distribution of products and a lot of logistical problems will get sorted,” said Sujata Biswas, co-founder of Suta.

The company recently expanded into kidswear and menswear, initially launching the categories in offline stores. “We saw a great demand for it (these products), and hence we moved it online,” said Taniya Biswas, co-founder of Suta. “We are launching more this year and are also looking at kurtas and dresses,” she added.

Suta’s primary customer base falls within the 25-45 age group, with Gen-Z forming its second-largest demographic. The brand has also established a presence in foreign markets with resellers in the USA and Canada.

In terms of revenue, they reported ₹75 crore in FY25 and are projecting ₹110 crore for FY26. The brand sees 50 per cent of its sales coming from its website, 35 per cent from online stores, and the remaining share from marketplaces.

Founded in 2016, Suta collaborates with independent weavers across India on a contract basis. The company also operates a factory in Jharkhand that exclusively manufactures stitched garments.

(With inputs from bl intern Nethra Sailesh)

Published on May 17, 2025

This article first appeared on The Hindu Business Line

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