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Samsung not only deals in tech gadgets but is also one of the leading manufacturers of smart appliances. The company even holds a separate event every year to unveil and promote its latest smart home automation products. Now, that time has come once again. Samsung has announced it will hold its annual “Welcome to Bespoke AI” event on March 26, in Seoul, South Korea, teasing the “AI Home Experience.”
Samsung teases “AI Home Experience” ahead of its annual “Welcome to Bespoke AI” event
At the upcoming event, Samsung will launch its latest smart home appliances and possibly share its strategy for the product segment for this year. The company says all new smart home products will be launched under the “Home Living Made Simple” theme.
Per the announcement, Samsung Electronics Vice Chairman and CEO, JH Van, will be the keynote speaker. Van will introduce a new range of Bespoke AI products and share the company’s vision for the “AI Home.” The company is reportedly pushing its AI efforts as it wants to become the ‘undisputed leader in AI’ by this year.
Samsung has also published a video to tease AI Home Experience ahead of the Welcome to Bespoke AI event. In the teaser video, the company showcases a smartphone and a few smart home appliances, like a refrigerator and washing machines connected over SmartThings, working seamlessly with each other.
Besides refrigerators and washing machines, Samsung’s new range of smart home appliances might include new dishwashers, microwave ovens, dryer washers, and dryer combos. It could also launch handheld and robotic vacuum cleaners and mops as well as air conditioners at the upcoming event.
The company will also be participating in China’s largest home appliances exhibition
Samsung has also unveiled that it will be participating in China’s Appliance & Electronics World Expo (AWE) 2025. The event will kick off in Shanghai, China, from the 20th to the 23rd (local time). It will be held at the Shanghai New International Expo Centre.
At the event, Samsung will unveil different Bespoke AI home appliances. It notes that these products will offer people “AI for All” and “AI Home” experiences. These include the Bespoke AI Hybrid refrigerator, Bespoke Kitchen Fit Max refrigerator, Bespoke AI Combo washer and dryer, and Bespoke AirDresser.
The company further notes it will demo how its SmartThings-based home appliances would leverage Bixby and Knox at the event. Moreover, the VP of Samsung Electronics’ DA Business Division, Hwang Tae-hwan, said, “Bespoke AI home appliances equipped with various AI functions and screens provide differentiated AI experiences to consumers.”
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