Samsung One UI 7 Comeback: A Bold Turnaround Story

In the early part of 2025, with the rollout of Samsung One UI 7, we saw an outpouring of interest from Galaxy users. Based on Android 15, this update was to redefine the user experience with advanced AI elements, very smooth transitions, and a very polished design language. For millions of Galaxy S24, Z Fold 6, Z Flip 6, and Tab S9 users, this wasn’t just another software update; it was a step forward in mobile interface design.

As soon as users began to use it, they saw that the ideal of the perfect UI was met with the issues of real-world deployment.

The Excitement Before the Storm

Samsung touted several headline features: Intelligent battery optimization, context-based app recommendations, and improved multitasking features. The interface we presented is refined with discrete yet appealing animations and transitions. On paper, the Samsung One UI 7 rollout was a large improvement from One UI 6.

In April, as the update rolled out worldwide, we saw initial feedback, which was positive. But within days, community forums, Reddit threads, and Samsung’s own support site blew up with issues. The most active were from long-time Galaxy fans who had been eager to try the update in question, and what they found was a far cry from what Samsung had put forth as their refined vision.

A Chorus of Frustrations

In a discussion at the Samsung community, users reported that they had issues with slow animations, which in turn made the UI not respond as smoothly as it should.

Reported that animations for all, from lock to screen, to charging to full charge, to app switching in the recents tab, were laggy. Also reported that some tried out temporary solutions like changing scale in dev settings or doing full factory resets. While these worked a bit, they in turn were only temporary and would roll back within a few days. 

Battery life was also an issue. We saw reports of rapid drain, which even had some users at 6% loss in battery after only 16 minutes of light use. In some cases, we saw that background AI processes may be to blame for the power use, in other cases, it was put down to poor optimization.

Samsung at first did not respond, but did come forward to report the issue to their users, which they did through the Samsung Members app to help in the diagnosis. Also, despite this report, the issue of battery problems, which in turn drained the batteries across many devices, including tablets.

A Security Misstep: Secure File Issue.

Then, at a greater issue which came to light, what made the break for Samsung’s response? We had a report of a large-scale privacy issue in Secure Folder, which was supposed to be the protected area for private files and images. Also, due to a defect in the Gallery app, private images that had been put in Secure Folder were appearing in public, which was a story that went out to all.

For those who put stock in Samsung’s word regarding privacy and encryption, this was a serious breach of trust. Word of the issue spread fast as tech news sites reported the story. As the backlash grew, Samsung was forced to respond.

On April 26th, Samsung reported to put the brakes on the global rollout of One UI 7. While that may have been a drastic step, it was very much a needed measure to restore user confidence, which also had the aim to prevent any more damage.

Fixes, Feedback, and Forward Momentum

During the break, Samsung’s engineering team worked on internal updates, which included fixing the Secure Folder issue and improving performance. Also, beta testers got the second set of builds, which we used to fix the issues of lag and poor battery life.

At the same time, user feedback was constant, not of the issue reports you’d expect but also of what features they would like to see. Many users asked for improved animation control, to make power use more custom to them, and a more in-depth changelog that goes into what has actually improved in updates.

On May 1st, Samsung got back into the One UI 7 rollout, which this time around we see greater transparency. We see more detailed release notes, and the company put forth the effort for users to take part in post-update surveys, which also included reporting of any issues. Although the issue of all at once was not resolved, the company did report that they see a reduction in lag, an improvement in battery performance, and that they fixed Secure Folder issues.

A Lesson in Digital Trust

Innovation and risk are synonymous. Samsung’s push for the latest experiences at times ignored issues of which we did not know the extent.

But also, what we have is Samsung’s action to put the update on hold, to open up communication, and to put out targeted fixes puts them in a different light. They took a crisis situation and turned it into a chance for collaboration, which in turn got their users not only in a testing role but in a feedback role.

Today, we see the rollout of One UI 7, which is more stable and refined than its launch. Although some users are still on the fence, many now do, in fact, appreciate the better features this update brings.

As we see the growth of mobile experiences into more complex systems, One UI 7 is a study in the value of responsiveness, transparency, and continuous improvement. In an age in which trust is thin and updates are a regular occurrence, what a company does in response to issues may play as great a role as the product they put out.

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