Crime Today News
Hyderabad Entrepreneur Naveed Uddin Khan
Acquires Premium Domain Dryfruit.Co for $12,999 and Launches “Dryfruit & Co” in India
Crime Today News | Business Desk | Hyderabad | March 12, 2025
In a bold move signaling the growing interest in premium health and wellness brands in India, Hyderabad-based entrepreneur Naveed Uddin Khan, Founder & CEO of eFabby Global LLC, has launched a new venture—Dryfruit & Co, a premium dry fruits and healthy snacking brand. The company made headlines this week by acquiring the high-value domain Dryfruit.co for a whopping $12,999.00, aiming to establish a distinctive presence in India’s expanding D2C (direct-to-consumer) superfoods market.
A Strategic Investment in the Health Revolution
Dryfruit & Co is being positioned as a modern, quality-driven brand focused on premium dry fruits, nuts, seeds, and superfoods sourced from the best farms across India and abroad. The brand promises fresh, handpicked, hygienically packed products delivered directly to customers’ doorsteps through its own e-commerce platform dryfruit.co, and major marketplaces like Amazon and Flipkart.
Founder Naveed Uddin Khan, known for his visionary business strategies and strong digital presence, has personally invested $50,000 USD into the brand’s first funding round, marking his firm belief in the future of health-oriented consumer products in India.
Why Dryfruit.Co?
Speaking to Crime Today News, Mr. Khan shared insights on the importance of owning a memorable digital identity in today’s competitive market:
“In a digital-first economy, your domain is your storefront. Acquiring Dryfruit.co wasn’t just a purchase—it was a strategic branding move. The value it brings in terms of brand recall, SEO authority, and credibility is worth far more than the price tag.”
The domain acquisition, priced at $12,999.00, makes it one of the costliest premium category names in the Indian health and food tech space this year, showing the rising demand for industry-specific online real estate.
Brand Positioning and Early Traction
Dryfruit & Co stands out with a clean brand promise: “Pure, Premium, Healthy.” The company emphasizes not just freshness, but also ethical sourcing, sustainable packaging, and fast delivery across urban India. With an initial product range that includes almonds, cashews, walnuts, pistachios, raisins, and mixed seed blends, the brand is also planning monthly subscription boxes and festival hampers to target gifting and bulk orders.
The initial buzz from the brand’s launch campaign and its sleek e-commerce site has drawn early traction. Mr. Khan has already onboarded a network of trusted suppliers and fulfillment partners across Hyderabad and Delhi NCR to ensure freshness and faster delivery.
5-Year Vision: Scaling Beyond Borders
According to internal estimates, Dryfruit & Co’s current valuation stands at approximately ₹5.2 crore INR ($625,000 USD) based on asset acquisition, digital IP, and projected revenue for the upcoming financial year. The brand plans to achieve ₹25 crore INR in annual revenue by FY 2029, driven by:
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Expanding Product Line: Inclusion of organic berries, health snack bars, and sugar-free treats.
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Cold Chain Infrastructure: Building localized cold storage facilities to maintain product quality in transit.
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B2B Partnerships: Partnering with gyms, nutritionists, corporate wellness programs, and hotels.
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Export Plans: Starting exports to Australia and North America by 2027 under FSSAI and FDA-compliant labeling.
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Retail Stores & Kiosks: Launching experience-driven retail outlets in Hyderabad, Bangalore, and Mumbai from 2028 onward.
The five-year plan reflects not just product expansion but also brand building, with a vision to make Dryfruit & Co a household name synonymous with healthy snacking.
Digital-First, Consumer-Focused
A large portion of the initial investment will go toward digital marketing, influencer collaborations, nutritionist partnerships, and content marketing. The brand is also developing a mobile app to simplify ordering, provide nutrition tips, and enable loyalty rewards.
“We are building a customer-first brand. People are more health-conscious than ever, and they want transparency and convenience. We want Dryfruit & Co to be that bridge between wellness and indulgence,” Mr. Khan explained.
The platform uses smart logistics tools and an AI-driven inventory system to manage stock and reduce wastage, making it a tech-forward player in the traditionally offline dry fruits industry.
A Brand with Purpose
In addition to business goals, Dryfruit & Co has pledged to contribute a portion of profits to nutrition programs in underprivileged schools in Telangana and Andhra Pradesh. The founder believes that access to proper nutrition should be a right, not a luxury.
Conclusion
With Dryfruit & Co, Naveed Uddin Khan is not just launching another consumer product—he is setting the stage for a homegrown Indian brand to dominate the premium dry fruits market, with aspirations to go global. The acquisition of Dryfruit.co is a powerful move, underscoring the role of strategic branding in modern business success. As the wellness revolution gains momentum in India, all eyes will be on this rising star in the healthy foods space.
