Chennai-headquartered MRF Ltd. has been ranked as the third strongest tyre brand in the world, according to the Brand Finance Tyre 2025 report released by the UK-based brand valuation consultancy, Brand Finance.

The ranking places MRF ahead of several globally renowned names such as Yokohama, Bridgestone, Hankook, and Pirelli.

MRF earned a Brand Strength Index (BSI) score of 83.5, securing its place just behind industry giants Michelin (92.6) and Goodyear (88.0).

The rank is reflective of the company’s leadership in key brand metrics such as preference, familiarity, and consumer trust. Its consistent focus on quality, innovation, and performance has helped it cement a loyal customer base both in India and abroad.

This global recognition reinforces MRF’s stature as not only a market leader in India but also a significant contender on the global stage of the tyre industry.

Published on May 14, 2025

This article first appeared on The Hindu Business Line

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