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Mercedes-Benz India, the country’s leading luxury carmaker, announced the inauguration of new facilities in Agra and Faridabad as part of its expansion into key potential growth markets. These market expansions align with the company’s ‘Go to Customer’ strategy, targeting regions experiencing increased aspirations and preference for luxury vehicles, Mercedes said.
The new 32,000 sq. ft. facility in Agra, operated by Prime Star, marks Mercedes-Benz’s first luxury presence in the city with both showroom and workshop services. Located in Agra’s automobile hub on NH-19, the facility provides comprehensive services including vehicle sales, aftersales support, and a BEV charging facility. The showroom follows Mercedes-Benz’s global guidelines and integrates digital tools for consultations, supported by trained professionals to deliver enhanced customer experiences.
“Agra is an important market for Mercedes-Benz, having an affluent customer base and an increasing demand for Mercedes-Benz vehicles,” said Santosh Iyer, Managing Director & CEO of Mercedes-Benz India. “Debuting in Agra is part of Mercedes-Benz’s ‘Go to Customer’ strategy and further strengthens the desire for our world-class products and differentiating service standards. The aspirations of customers in Agra are evolving fast, as we witness a strong affinity for our Ultra-Luxury portfolio in the market.”
The Prime Star Agra facility features a Top-End Vehicle Lounge, hospitality services, and a handover bay for vehicle deliveries. The showroom embodies Mercedes-Benz’s retail format, emphasizing design, architecture, customer-oriented processes, and digital enhancements. Customers will have access to the complete Mercedes-Benz model lineup, including ultra-luxury vehicles like the S-Class Maybach.
Harshit Bajaj, Investor, Prime Star stated, “We are delighted to bring Mercedes-Benz’s luxury experience to Agra, a city known for its heritage and growing appetite for premium experiences. This dealership offers a comprehensive ecosystem under one roof, from personalized consultations to hospitality and aftersales services, ensuring an elevated ownership experience.”
In Faridabad, Mercedes-Benz inaugurated a new workshop on April 2, 2025. The T&T Motors facility spans over 72,000 sq. ft. with a 147 ft facade and integrated stockyard. It includes 15 productive bays and 8 supporting bays, along with a Premier Express Prime Service Bay where service is committed within 3 hours. The workshop also offers consultation areas, a customer lounge, and a 180KW Fast Charger.
Mercedes-Benz will strengthen its presence in other key markets including Kanpur and Varanasi in Q3 2025, the company said, highlighting the importance of Uttar Pradesh as a region with growth potential. This expansion improves accessibility for customers in surrounding areas such as Mathura, Aligarh, Firozabad, Bareilly, Moradabad, and Etawah. The company already maintains a presence in Lucknow and is now operating in 50+ cities across India with over 125 touchpoints.
Mercedes-Benz retailed 19,565 new cars in 2024 compared to 17,408 units in 2023, representing a 12.4% increase and marking its best year in its 30-year history in India. The company has led the luxury car market for ten consecutive years. For 2025, Mercedes-Benz’s motto is ‘DESIRE to Exceed,’ focusing on customer experiences, product innovation, network reach, community initiatives, and charging infrastructure.
Mercedes-Benz India pioneered the luxury car market in India, completing 30 years of operations in 2024. Its production facility in Chakan near Pune, established in 2009, spans 100 acres with an investment exceeding INR 3000 crores and features the largest production capacity for a luxury carmaker in India.
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