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Marelli, a global technology supplier to the automotive industry, revealed three new lighting technologies at Auto Shanghai 2025 on Tuesday, including what it claims is the world’s first OLED TFT application in a rear lamp.
The company is showcasing its “Pixel Rear Lamp,” “Near-Field Ground Projection” system, and “Thin Lit Line Headlamp” at the Shanghai National Exhibition and Convention Center from April 23 to May 2 at its booth in Hall 1.2H.
The Pixel Rear Lamp integrates high-resolution display technology into taillights, allowing vehicles to communicate status and driving intentions to other road users through dynamic images. According to Marelli, this technology improves driving safety while providing automotive designers with greater flexibility for creating personalized lighting signatures.
Marelli’s Near-Field Ground Projection technology enables vehicles to project dynamic color images onto the ground around the car. The system can display warning signs, indicate vehicle actions such as turning or braking, show autonomous driving status, and even project entertainment content. The modules can be installed in various locations around the vehicle, creating a 360-degree lighting impression.
The third innovation, the Thin Lit Line Headlamp, features an ultra-slim 5-millimeter profile while maintaining essential functions like adaptive driving beam, low beam, turn signals, and daytime running lights.
Frank Huber, President of Marelli’s Lighting business, stated, “These solutions demonstrate our ambition to continue setting trends in the automotive lighting field, aiming to co-create solutions with our customers that enhance and personalize car design and the driving experience, while also increasing safety functions.”
According to Marelli, both the Near-Field Ground Projection module and Thin Lit Line Headlamp are ready for mass production, with the company noting that its standardized module platform and localized development capabilities have shortened the product development cycle.
Automotive lighting has evolved significantly over the past decade from simple illumination to becoming a key element in vehicle design, brand identity, and safety systems. As vehicles become more connected and autonomous, lighting systems are increasingly serving as communication tools between cars and their surroundings.
Marelli, formed through the merger of Calsonic Kansei and Magneti Marelli in 2019, employs approximately 45,000 people across more than 150 sites globally. The company has been expanding its presence in China, the world’s largest automotive market, where demand for advanced vehicle technologies continues to grow.
Auto Shanghai, also known as the Shanghai International Automobile Industry Exhibition, is one of the world’s largest auto shows and a key platform for manufacturers to showcase their latest innovations in the rapidly evolving Chinese automotive market.
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