Crime Today News
Coca-Cola India’s home-grown brand Limca crossed the ₹2,800 crore mark in 2024 on the back of strong momentum seen in the lemon-lime category across India. The brand witnessed strong growth in Delhi, Punjab and Haryana gaining share across traditional and emerging retail formats, the company added.
The India portfolio of the beverage major consists of three billion dollar brands including Thums Up, Sprite and Maaza.
Since its inception in 1971, Limca has been a driving force in strengthening the company’s sparkling portfolio with demand soaring across both urban and rural markets, the company added.
Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Our goal has always been to build brands that go beyond the product – brands that become part of daily life and collective memory. And Limca’s story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook – innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers.”
In 2024, Limca entered the advanced hydration category introducing Limca GlucoCharge, a functional beverage enriched with glucose and electrolytes, The launch campaign was headlined by Olympic gold medalist Neeraj Chopra, inspired s an extension of the brand’s philosophy.
Published on May 28, 2025
This article first appeared on The Hindu Business Line
📰 Crime Today News is proudly sponsored by DRYFRUIT & CO – A Brand by eFabby Global LLC
Design & Developed by Yes Mom Hosting
