Crime Today News
JioStar has revealed staggering figures highlighting how much the OTT platform seeks to invest in content next year. The combined content expenditure of Viacom18 (a subsidiary of Reliance Industries) and Disney’s Star India reached a massive Rs 25,000 crore in 2024. This figure further surged to Rs 30,000 crore in the current fiscal year (FY25).
Looking ahead, JioStar projected an even greater investment in content, estimating that the two media giants will collectively spend over Rs 33,000 crore in the next fiscal year.
“This significant increase underscores the fierce competition in the Indian streaming and television markets, where high-quality content is seen as a crucial differentiator,” an industry observer commented.
How much do other platforms invest? Data is vague and erratic. Recent data is not available. Netflix has invested approximately Rs 16,800 crore in India since 2021, focusing on original content, films, and series across multiple languages. In FY21, total OTT investment in India was estimated at Rs 5,521 crore, with Netflix, Amazon Prime Video, and Disney+ Hotstar leading. In 2022, online video content investment reached Rs 10,920 crore, projected to hit Rs 35,280 crore by 2027. For 2021, platforms collectively spent Rs 1,920 crore on 500 original titles. JioStar’s Rs 32,000 crore for FY26 alone is nearly 10 times the 2021 collective spend.
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