Crime Today News
JioStar announced the launch of MegaBlast on Monday, a product that helps brands capture attention at scale, in one day across both TV and digital mediums.
MegaBlast delivers to 365 million viewers in a single day across 84 television channels and JioHotstar, with coverage in 10 languages and penetration across both urban and rural India.
“MegaBlast is a response to what brands have been asking for: the ability to dominate attention, not just buy media. Today’s marketers want impact they can measure and moments that move the needle,” said Ajit Varghese, Head of Revenue – Entertainment & International, JioStar.
The product can achieve over 4.5 billion ad views in 24 hours, with “an average frequency of 13 exposures per viewer.” For this, MegaBlast uses formats such as Brand Bridge, Spotlight Frames, Pause Ads, Stings, and Mega Spots that are integrated into marquee shows and high-viewership content.
“At under one paisa per view, MegaBlast is also a highly cost-effective option. It offers a national scale without compromise, all concentrated within a single day,” said JioStar in a press release.
Published on April 21, 2025
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