Crime Today News
In what is being billed as Hyundai Motor India’s most aggressive product launch plan, the country’s second-largest passenger vehicle manufacturer is gearing up to introduce 26 new models over the next few years. This ambitious rollout includes 20 internal combustion engine (ICE) vehicles and six electric vehicles (EVs)—a mix of all-new models, full model changes, and product enhancements.
The strategy marks a significant escalation in Hyundai’s efforts to defend its market position amid mounting pressure from homegrown automakers Tata Motors and Mahindra & Mahindra. Both rivals have rapidly gained ground in India’s fast-evolving PV landscape, particularly in the SUV and EV segments.
“We are excited to announce that we will be launching 26 products by FY2030, including a mix of new models, full model changes, and product enhancements—comprising 20 ICE vehicles and 6 EVs. These aggressive and strategic launch plans demonstrate our strong commitment to innovation, the Indian market, and delivering sustained value to our customers,” Hyundai Motor India MD & CEO Unsoo Kim told reporters on Friday.
The management noted that this product offensive aims to reinforce the company’s brand appeal, deepen customer engagement, and arrest the recent dip in market share. While Hyundai continues to hold the No. 2 position behind Maruti Suzuki, its lead over Tata Motors is narrowing.
According to Hyundai’s investor presentation, this product offensive aims to reinforce the company’s brand appeal, deepen customer engagement, and arrest the recent dip in market share. While Hyundai continues to hold the No. 2 position behind Maruti Suzuki, its lead over Tata Motors is narrowing.
The scale and timing of the upcoming launches reflect Hyundai’s dual-play strategy—continuing to back its robust ICE portfolio while also preparing to capitalise on India’s accelerating shift toward electrification.
This launch blitz is expected to span across multiple segments and price points, reaffirming Hyundai’s commitment to the Indian market, which remains one of its largest global operations.
Industry experts say the success of this product onslaught will be critical in determining whether Hyundai can sustain its leadership in key segments, particularly as competition becomes fiercer and consumer preferences evolve.
This article first appeared on Autocar
📰 Crime Today News is proudly sponsored by DRYFRUIT & CO – A Brand by eFabby Global LLC
Design & Developed by Yes Mom Hosting
