As anticipation builds for Ek Deewane Ki DEEWAANIYAT, actor Harshvardhan Rane has announced a heartfelt and rather unconventional gesture to mark the film’s release. Taking a more personal route, Rane will be selling the very first ticket of the film at the iconic Raj Mandir Theatre in Jaipur today, October 16.

The Raj Mandir, known as one of India’s most famous single-screen theatres, has long been associated with cinematic grandeur. Taking to his social media handle, the actor shared a photo of himself driving, with a note that read, “See you at Raj Mandir theatre, Jaipur, on 16th Oct. I will personally sell the 1st ticket of the country to you from the ticket counter! And if all tickets are sold, I will come back to watch the film with you.”

The post immediately caught the attention of fans, who praised the actor for his down-to-earth gesture and dedication to connecting with audiences directly. Ek Deewane Ki DEEWAANIYAT, directed by Milap Milan Zaveri, stars Harshvardhan Rane and Sonam Bajwa in lead roles. The musical romantic drama has already delivered a string of hit songs, including Deewaniyat, Bol Kaffara Kya Hoga, Mera Hua, and Dil Dil Dil.

Speaking about the film, the director said, “This is a passionate love story at its core. Harshvardhan and Sonam’s chemistry is electrifying, and I can’t wait for audiences to experience it this Diwali.”