Google I/O 2025 Showcases Temu for Applying the Latest Web UI Primitives to Enhance Online Shopping Experience

Highlights: 

• Google I/O 2025 showcases Temu as a top case study for using Web UI primitives to enhance web performance and user experience.
• Session duration increased by 10% and page views rose 15% after Temu integrated the MPA View Transitions API.
• Paul Kinlan of Google praised Temu for setting the benchmark in applying cutting-edge web technologies, noting improvements in responsiveness and reduced CPU load.
• Temu was among the first to optimize for the Pixel Fold and Android’s full-screen dim feature, earning Editors’ Choice on Google Play.
• National recognition followed, as Temu was listed in USA TODAY’s “America’s Best Online Stores 2025” for excellence in digital shopping experiences.

Temu was featured at Google I/O 2025 as an early adopter of Google’s new Web UI primitives—a set of Web UI APIs designed to improve interactivity, performance, and responsiveness in web applications. The e-commerce platform was presented at the conference as a case study for implementing these technologies to deliver a more dynamic and engaging digital shopping experience.

Google I/O is Google’s premier annual developer conference, where the company unveils its latest products, showcases innovations across its portfolio, and shares its vision for the future of technology. This year, the conference’s focus includes new Web UI primitives designed to simplify the development of common yet complex components, such as Carousels, Tooltips, and Drop-down menus, to create more seamless and responsive user experiences.

Since integrating the MPA View Transitions API, Temu has seen a 10% increase in user session duration and a 15% rise in page views, according to Paul Kinlan’s presentation. The platform has also been piloting several new APIs—including Carousels, Popover, Anchor Positioning, and Customizable Select—which have improved page performance and reduced CPU load by 10–15%, helping to lower device battery consumption and interactivity latencies. Google also highlighted its collaboration with Temu to enable next-generation capabilities for select features.

Temu has been actively adopting cutting-edge technologies to enhance customers’ digital shopping experiences. It was one of the first developers to optimize its app for the Google Pixel Fold and integrate Android’s “dialog full-screen dim” feature, earning recognition from Google. Temu is listed as an Editors’ Choice on the Google Play Store. 

Earlier this year, the platform was also featured in USA TODAY’s “America’s Best Online Stores 2025” list for its excellence in delivering high-quality shopping experiences.

Conclusion

Google I/O 2025 Showcases Temu, which underscores its position as a forward-thinking e-commerce platform committed to delivering exceptional digital experiences. By embracing Google’s new Web UI primitives early, Temu has not only improved its site’s responsiveness and performance but also set a benchmark for modern web development.

The integration of advanced APIs such as MPA View Transitions, Carousels, Popover, and Customizable Select has led to measurable improvements in user engagement and system efficiency. Temu’s recognition extends beyond the developer community, with accolades like Editors’ Choice on Google Play and inclusion in USA TODAY’s “America’s Best Online Stores 2025.”

These achievements reflect the brand’s focus on innovation, mobile optimization, and customer satisfaction. As web technologies continue to evolve, Temu’s proactive approach to adopting cutting-edge tools positions it as a leader in redefining online shopping. Its collaboration with Google demonstrates what’s possible when performance, usability, and modern design converge.

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