Full Lineup from Budget to Flagship

Highlight

• HTC has evolved across price segments, from pioneering the first commercial Android phone to launching modern budget-friendly devices, adapting to market demands.
• The HTC U24 stands out in the mid-range, boasting a 120Hz AMOLED display, Snapdragon 7 Gen 1 processor, and a capable triple-camera setup, marking its place among strong contenders.
• HTC Smartphones
• showcase a diverse lineup, catering to budget-conscious users with models under ₹10,000, while still delivering premium flagship experiences through the higher-end U series.

In the past, HTC had a good history in the mobile world and provided a very diverse range of smartphones, aimed at various sectors-from those in need of budget in a budget sale to those looking for some added premium features. Price lists of 2025 and reviews and announcements extending until more than ten years back give a snapshot of the year’s market presence of HTC: the source talks about specially marketed models, features about the models, and evolving strategy regarding the marketing of these models.

Founded in 1997 as a laptop manufacturer in Taiwan, HTC quickly entered into the smartphone sector and launched devices for Windows Mobile and Brew platform-based operating systems. However, the landmark event arrived in 2008 when the HTC Dream went on sale, the very first commercial Android handset. The company also returned to tablets in 2014 with the Google Nexus 9. Further intensifying, according to the HTC Mobiles Price List of India, last updated on 26th May, 2025, HTC continues to provide choices across budgets and tastes. Prices depend upon the brand, model, and feature set. But one can say confidently that HTC always gave the best value for money.

Exploring HTC’s Budget Segment

HTC smartphones under Rs. 10,000 have been a hit in the budget smartphone arena. These phones aim to offer a fine balance between price and performance, thus finding themselves favoured by consumers on a budget. These phones under ₹10,000 will provide bright displays, decent camera setups, and a performance that is adequate for usual chores.

HTC also has its range of phones for people with slightly higher budgets, under Rs. 15,000 and Rs. 20,000, both of which give better specs than faster processors and better cameras. Some of these models appearing in the May 2025 wider price list under these categories are HTC Desire 12s (Rs. 13,900), HTC U12 Life (Rs. 12,990), HTC U Ultra (Rs. 12,999), HTC Desire 10 Pro (Rs. 12,900), and HTC U11 EYEs (Rs. 19,999).

• HTC Wildfire E Lite: To hit the shelves in February 2021 at a ridiculously low price of about $100 in Russia and South Africa, this phone had MediaTek Helio A20, 2 GB of RAM, 16 GB storage with microSD card expansion, 5.45-inch HD+ display, a 2-camera setup (8MP+0.3MP), 5 MP front camera, and 3,000 mAh battery. And the least powerful specs are wrapped in Android 10 Go Edition, a stripped-down platform made for devices of this calibre. Also included in the device was a fingerprint scanner, which is unusual in these kinds of phones priced at this low.

• HTC Wildfire E5 Plus: The Wildfire E5 Plus, priced sub-$100, was announced recently before March 2025, presenting itself as yet another entry-level device with a sprinkle of mid-range features. It boasts a 6.7-inch HD+ display clocked at 90 Hz for smooth software navigation. Amid the cheaper options, we have the prize setup, featuring an Unisoc chipset, Tiger T606 with 6GB of RAM and 128GB of internal storage, expandable with a microSD card. The camera specs state a 50 MP primary rear sensor coupled with a 2 MP secondary sensor and a 16 MP front camera for selfies. A massive 5,000 mAh battery fills in the power for this device.

• HTC EVO Design 4G: Earlier in October 2011, the Sprint HTC EVO Design 4G came for $99.99 with a two-year service agreement. This was advertised as a substantially high-end, truly 4G, and cheap solution. Features included Android 2.3 Gingerbread with HTC Sense, a 1.2GHz processor, 4-inch qHD capacitive touchscreen display, 5MP rear camera with HD video recording, 1.3MP front camera, World Phone capabilities, and 3G/4G Mobile Hotspot. It also came with an aluminium unibody design.

Interestingly, in October 2011, a report quoted HTC’s CFO stating that the company would not launch low-priced smartphones because they did not want to make “low-quality products”. At that time, HTC intended to price its mass-consumer devices between $200 and $250. Thus, this historical perspective from the sources shows a huge shift in HTC’s market strategy over the years, as evidenced by their further launches of sub-$100-priced devices.

Mid-Range and Higher-End Offerings

HTC has also developed devices targeting the mid-range and higher segments, offering more advanced features and performance.

• HTC U11 Life: Advertised as the ‘little’ U11, the model was said to be one of the best in the fast-expanding sub-$400 mid-range segment. The price of an unlocked version was just under $400 ($349). The U11 Life was meant to capture that U11 experience at a more reasonable price. Specs-wise, it featured a Qualcomm Snapdragon 630 octa-core processor and a 5.2-inch 1080×1920 pixel Super LCD with Gorilla Glass. It came with 3GB of RAM and 32GB of internal storage, which was expandable via microSD.

  It came with IP67 dust and water resistance and 16-megapixel cameras on both the front and back. Interesting were USonic active noise-cancelling earphones that connected via the USB Type-C port, a very nice touch, given the unfortunate lack of a conventional 3.5mm jack. Running Android 7.1.1 Nougat with a very light HTC Sense skin, close to stock, the back panel was made of glossy acrylic for cost-saving reasons, therefore making it less fragile than U11-liquid glass. 

• HTC U24: In its series of releases in 2024 (June 15, 2024, stated on one occasion), the HTC U24 is the sleek and mighty smartphone for the modern consumer and is positioned to contend strongly in the midrange segment. Around January 2025, the price in India was stated to be Rs. 42,999 for an 8GB RAM/128GB storage variant; higher configurations exist up to 12GB RAM and 256GB storage, priced accordingly. The U24 sports a 6.7-inch AMOLED display with a 120Hz refresh rate that displays crisp images. 

The U24 packs Snapdragon 7 Gen 1 with 8GB RAM and 256GB internal storage (expandable up to 1TB with microSD, albeit without a dedicated slot). Cameras on the U24 welcome a triple rear camera setup with sensors of 64MP + 12MP + 2MP, and the front-facing camera is rated 32MP. The package has a 4500 mAh battery with 33-watt fast charging.

U24 runs on Android 14 with HTC Sense UI, supports dual Nano-SIM, 4G/LTE (Band 40 in India included), Wi-Fi, Bluetooth 5.2, NFC, and USB Type-C that doubles for charging and headphone use. Security comes with a face unlock and fingerprint in-display. U24 is listed among the great ones for gaming due to its hardware and high refresh rate display. The colours available are Black, Blue, and White, while one may explore and purchase via the Bajaj Finserv network on Easy EMIs in India.

For HTC’s price list listed in May 2025, include models that would be considered higher-end based on their pricing, such as the HTC U12+ (Rs. 69,990), HTC U11+ (Rs. 52,990), and HTC U11 (Rs. 44,999). Some of these older flagship models received high Gadgets 360 ratings, with the U11+ and U11 both scoring 9 out of 10.

May 2025 news snippets put forth continuing developments, the apparent surface of the HTC Wildfire E7 and Wildfire E4 Plus on the Google Play Console database. While another tease for a phone launch on June 12th, 2025, sees the HTC U24 series developing in the limelight, including models like the HTC U24 Pro, which also finds mention with Snapdragon 7 Gen 3 SoC and 50-megapixel cameras elsewhere. The HTC U23 and U23 Pro that were introduced earlier did feature the Qualcomm Snapdragon 7 Gen 1 SoC.

Conclusion

HTC is still holding on in the field of smartphones now at multi-price tiers in 2025, especially India, ranging from more affordable Wildfire and Desire series models to mid-tier models, the U series. A statement from 2011 about HTC not being willing to sell devices for $100 was something interesting to observe. Later releases, which focus on being budget-friendlyly, suggest that competition with.

Models like the U24 stand as witnesses to HTC’s modern endeavours in the mid-range, whereby features like high-refresh rate AMOLED display, capable processor, versatile camera, and fast charging are shown off. The continuous buzz about the upcoming U24 series and Wildfire models probably hints at a healthy and interesting development from HTC, catering to different consumer demands and budgets in the ever-changing terrain of smartphones.

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