Hybe has officially launched its subsidiary in India, HYBE INDIA ENTERTAINMENT PRIVATE LIMITED (Hybe India). For the uninitiated, Hybe is the entertainment giant behind the globally popular Korean boy band, BTS. This marks their fifth global headquarters after Japan, the USA, Latin America and China. Hybe India’s headquarters is in Mumbai.

Hybe India looks forward to bridging the gap between the Indian market and the global music and content ecosystem. They said in a statement, “With nearly 185 million users, India’s music streaming market is the second largest in the world, making it an ideal market for our growth strategy. The rapid rise of K-pop in India highlights the country’s potential, and we are excited to deepen our presence here.”

This move is part of HYBE’s long-term strategy to expand the reach of K-pop worldwide. Under the leadership of Bang Si Hyuk, the company is applying its Multi-home, Multi-genre strategy to major global music markets. The plan is to mix K-pop’s business model with local cultures and music preferences.

Hybe India seeks to discover and cultivate homegrown talent while building businesses that are deeply rooted in regional cultures and resonate with local audiences.

Besides BTS, Hybe is the force behind several globally popular groups, including Tomorrow X Together (TXT), Enhypen, Seventeen, and the newest girl group, Katseye. With Hybe launching in India, it also means the chances of seeing these bands live have become very real.

This expansion could also lead to Indian talent joining the global K-pop scene, as HYBE is known for training and launching artists from various countries. The success of HYBE’s earlier expansions has been impressive. In the US, KATSEYE, the new girl group, made it to the Billboard Hot 100 just months after debuting. In Latin America, HYBE’s local audition shows and training programs are already seeing great results. The same success is now expected in India, where the fanbase for K-pop, K-dramas, and Korean culture continues to grow rapidly.

Also Read: BTS’s Hybe Chairman Bang Si-hyuk Faces Second Police Questioning for IPO Scandal

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