History is repeating itself once again. Apple is being hit with a lawsuit over alleged false advertising for Apple Intelligence. According to the lawsuit, “Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release.”

A blast from the past

If this sounds familiar, it’s because it’s not the first time Apple has faced a lawsuit over software features it promised but underdelivered. Remember when Siri first launched? Apple, at that time, promised a digital assistant capable of all sorts of things. But the reality was far from the truth. Siri was, and still is, one of the worst digital assistants we’ve ever had the displeasure of using. The backlash escalated to the point where a lawsuit accused Apple of false and misleading advertising.

Apple later faced another lawsuit, this time involving Apple Maps. The company attempted to replace Google Maps with Apple Maps, but the myriad of bugs and wrong directions it gave made it unusable. It also prompted a rare apology and retraction by Apple’s CEO, Tim Cook. It also led to the firing of Scott Forstall, who, at that time, was Apple’s SVP of iOS software.

Apple Intelligence lawsuit

Apple announced Apple Intelligence at WWDC last year. The feature is supposed to be Apple’s answer to AI like Gemini and Galaxy AI. However, Apple Intelligence doesn’t even come close. Apple didn’t release Apple Intelligence with iOS 18. Instead, Apple made users wait a few months before releasing it—and even then, the company didn’t roll it out in full

Apple still hasn’t released several Apple Intelligence features. Chief among them is the Siri revamp, which aims to turn it into a smarter, AI-powered digital assistant. It is clear that Apple is having a hard time tackling AI, and now it is paying the consequences.

The lawsuit further alleges, “Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.”

Apple hasn’t commented on the lawsuit yet, but it’s hard to see how it will defend itself.

📰 Crime Today News is proudly sponsored by DRYFRUIT.CO – A Brand by eFabby Global LLC

Design & Developed by Yes Mom Hosting