Apple is reportedly exploring a big move to bolster its artificial intelligence capabilities. Apple would be having internal discussions about potentially acquiring Perplexity AI, a rising startup known for its powerful AI model. This strategic consideration highlights the company’s efforts to enhance its position in the AI landscape.

For some time, Apple has fallen behind rivals such as Samsung and Google in the fast-paced world of artificial intelligence. A potential acquisition of Perplexity AI could serve as a direct response to this.

Perplexity AI could become the brain of Apple Intelligence

A deal like this could offer a substantial boost to Apple’s AI research and development. This move could be crucial for completing features already promised for “Apple Intelligence.” The list includes the development of a smarter Siri and other features that have been waiting for a while. Perplexity could also help Apple in the creation of future products like advanced smart home hubs and augmented reality glasses.

Beyond just enhancing its AI prowess, the reported consideration of Perplexity AI carries significant strategic weight, particularly concerning Apple’s current relationship with Google. Apple currently has an agreement where Google pays an estimated $20 billion annually to remain the default search engine on Safari. With an ongoing antitrust trial potentially dissolving this arrangement, acquiring Perplexity AI could provide Apple with a powerful alternative. Perplexity AI’s capabilities as an AI-powered search engine could position it as a direct replacement for Google on Safari. This would give Apple greater control over its search experience.

Potential blow to Samsung’s plans

Apple buying Perplexity could also affect another direct rival: Samsung. Recent reports suggest that the South Korean giant plans to make a major investment in the AI-focused company. The firm could even use Perplexity as the default voice assistant for the Galaxy S26 series. However, an Apple purchase could radically affect the fate of these plans.

It’s noteworthy that these are internal discussions and not a confirmed deal. But the reports highlighted Apple’s efforts to make a more prominent mark in the AI space. Such an acquisition would signal a deep investment in leveraging advanced AI models for both core operating system features and upcoming hardware innovations. It will be interesting to see how these potential plans unfold and what impact they could have on Apple’s product ecosystem and its competitive standing in the tech industry.

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