Amitabh Bachchan paid an emotional tribute to the legendary ad man, Piyush Pandey, who passed away on Thursday morning at the age of 70, after battling pneumonia. 

In an emotional blog post, Amitabh expressed his sorrow, referring to Piyush as “a creative genius, a most amiable friend, and guide,” and further stating that the advertising icon’s legacy “shall forever be an eternal emblem of his immeasurable creativity.” 

Amitabh wrote on his blog, “A creative genius .. a most amiable friend, and guide .. has left us .. No words to express our grief .. Piyush Pandey, passed away this morning .. The creative works left behind by him shall ever be an eternal emblem of his immeasurable creativity ..”  

Amitabh and Piyush shared a long and memorable professional partnership that lasted for many years. They collaborated on some of India’s most memorable advertising campaigns, including the iconic “Pappu Pass Ho Gaya” series for Cadbury Dairy Milk, the Polio Eradication campaign featuring Amitabh’s impactful “Do Boond Zindagi Ki” message, and the Gujarat tourism advertisements that defined an era of Indian television.

Piyush’s talent for combining storytelling with emotion helped reshaped how Indian audiences engaged with brands, and Amitabh’s strong screen presence brought an unmatched credibility and warmth to their collaborations