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With a rapidly growing spirits market projected to reach USD 31 billion by 2024, Feline Spirits is well-positioned to capitalise on this trend.
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Homegrown craft alcoholic beverage startup Feline Spirits raised ₹5.2 crore, led by Inflection Point Ventures (IPV). The funds will be utilised to fuel portfolio expansion and support the company’s entry into new geographies.
Founded by Prabhat Sharma (CEO) and Rohit Saxena (COO), has developed a diverse portfolio across vodka, whisky, and brandy in the premium and mass-premium segments.
The startup operates in 8 states and union territories and has served a customer base of more than 20 lakh.
“Our partnership with IPV has provided us with the right strategic backing to accelerate our expansion and establish Feline Spirits as a formidable player in the market. As we expand our footprint across the country and strengthen our partnerships, we’re excited to lead a transformation in the way consumers engage with and enjoy craft alcohol,” Said Prabhat Sharma, CEO of Feline Spirits.
Ankur Mittal, Co-Founder, IPV, says, “India’s alcohol market has long been split between low-quality mass products and overpriced international brands. Feline Spirits bridges this gap by offering premium, handcrafted liquor that’s high in quality, thoughtfully designed, and reasonably priced. The feline is setting a new standard, where well-made, great-looking spirits are no longer a luxury, but the norm.”
India’s Spirits market is projected to reach USD 31 billion in 2024, growing at a CAGR of 6.51% between 2024–2028. Globally, the market was valued at USD 1.4 trillion in 2022 and is expected to grow to USD 2 trillion by 2027, highlighting immense potential in this sector.
In FY24, Feline Spirits recorded a monthly top-line of over 2 lakh bottles (10,303 cases) with revenue crossing ₹11 crore. In FY25, the company sold over 19,751 cases (4.1+ lakh bottles), generating a sales value of over ₹25 crore. It currently holds operating licenses in 8 markets, including 5 government-owned and operated ones.
(With inputs from bl intern Nethra Sailesh)
Published on May 8, 2025
This article first appeared on The Hindu Business Line
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