‘Jaat’ Success Signals New Era for Collaborations

‘Jaat’ Success Signals New Era for Collaborations

Sunny Deol’s Jaat has been going strong at the box office. On Sunday, its collections were exceptional in B and C centres in the Hindi belt.

The action entertainer could well be a watershed moment. Jaat is essentially a Telugu talent-driven film. Mythri Movie Makers’ Y Ravi Shankar and Naveen Yerneni are Telugus. Gopichand Malineni is a Telugu filmmaker. Thaman is a Tollywood composer.

The success must boost the confidence of the production house to invest more in crossover projects (Telugu directors and Hindi film heroes). People Media Factory has co-produced Jaat. Since producer TG Vishwa Prasad has been trying hard to break into other industries, Jaat’s success comes as a booster shot.

Mythri Movie Makers’ ties with Bollywood will get stronger after this. The banner has already produced Ajith’s Good Bad Ugly recently with T-Series in tandem. Last year, Mythri’s Pushpa 2: The Rule became a rampage hit, benefiting AA Films’ Anil Thadani (the Hindi version’s distributor).

In the coming years, Mythri will rope in medium-range Telugu directors and have them make action entertainers with Bollywood superstars like Salman Khan. That’s a given.

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