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Many actors and filmmakers have spoken about the struggles of the Hindi film industry and its recent box office failures. Telugu actor Vijay Deverakonda recently weighed in on the topic, offering his perspective on why the South film industry is having a ‘dream run’ and predicting a resurgence in Hindi cinema with a new generation of filmmakers.
Speaking to News9, Vijay emphasised that the current phase of Hindi cinema is part of a larger cycle and not a cause for concern. “South film industry is having a dream run. It’s a cycle. There was a time when you knew nothing about us. There was a time when India cinema was making solid noise and money, it had opened up international audience. It’s a cycle. Now is the time when South cinema is being loved and watched. Five or 10 years later there will be some other changes,” he said.
Vijay predicted that Hindi cinema will undergo a creative reboot, with fresh storytellers emerging to steer it in a new direction. He said, “From this vacuum surely a new breed of filmmakers will emerge who wants to fix this. Hindi cinema will find big directors and new storytellers very soon and they will probably be from outside Mumbai. It is my prediction. They would probably be from heartland and they will start coming from other sections of Hindi-speaking areas. They will start making films in a different way and maybe even different from what South is making.”
Citing Baahubali as an example, the Arjun Reddy actor highlighted how director SS Rajamouli took a massive risk with the film, which ultimately put Telugu cinema on the global map. “Telugu cinema had to fight its way for bigger audience. For instance, when SS Rajamouli made Baahubali. They spent so much on two actors that Hindi film industry might not have known and they went ahead and made such a big film. If it wouldn’t have worked, it would have ended so many careers. The producers would have been in a lot of trouble. And the actors solely gave 5 years just for that one film. So the stakes were high for everyone. So you need to fight for your place, attention and love. I think they (Hindi film industry) will find their ways. It is part of life,” he shared.
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