It is also to “tell the India Story to a global audience” and notes that the news channel will be a credible, exhaustive and accurate global news service.
Prasar Bharati reportedly intends to set up bureaus all over the world, and the consultant has been asked to to identify locations, organise a roadmap, and produce plans for “24×7 world service streams” and “geography specific streams”- which will be a priority.
Prasar Bharati also wants a strategy roadmap for “a Global News Service” that is based on DD India content.
The tender comes at a time the government has come under fire for its handling of the second wave of the COVID-19 pandemic and for its vaccine policy in the international press. India has also not fared well on several international indices, including free speech.
In a tweet dated 25 March, he thanked the board for “key decisions,” including an initiative to develop a project blue-print for Doordarshan International.
Vempati reportedly said that he plans to get a strategy roadmap ready in 6-8 months. However, owing to the uncertainty amid the pandemic, it will be delayed by a few weeks or months.
He added that while the idea has existed for a while, the channel “finally has the blessings of everyone”.
He said what will be the exact shape of the channel and what it will cost, “that has to come out of the strategy exercise” and “once we have the input, then we will tell the govt about funding” and other details.
Vempati further stated, “at this point it will be more news oriented, like BBC World Service” but it can “evolve” with time, as a lot of international interest in India is cultural, The Indian Express reported.
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